A pragmatic approach to marketing

Origin

madi&co was created from a simple observation: many companies need marketing support, but don’t necessarily need or want a full in-house team or a large agency.

After several years working across marketing strategy, digital, and communication, we saw the same challenges come up again and again. Lack of clarity, limited resources, and difficulty turning ideas into action.

madi&co was built to offer a more flexible and pragmatic alternative. A way to bring senior marketing expertise into businesses, without adding complexity.

Mission Statement

We help businesses structure, simplify, and improve their marketing with clear thinking and practical execution.

COre values

Clarity

We focus on what is essential. Clear positioning, clear messages, clear priorities.

Pragmatism

We avoid unnecessary complexity. Everything we do is meant to be useful and applicable.

Engagement

We are involved, reliable, and committed to delivering work that makes a real difference.

Collaboration

We work closely with our clients, as partners, not just as external consultants.

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Established in
2000
Clients
0 +
Hours of training provided
0 +
Websites
0

Marie-Caroline Dumas

Founder, madi&co
Marie-Caroline supports companies in structuring and improving their marketing. With a background in strategy, digital, and communication, she works closely with clients to bring clarity, define priorities, and ensure execution.
She combines a strategic view with a practical approach, helping businesses move from ideas to concrete actions.

Agnès Esnault

Marketing Specialist
Agnès brings additional expertise in communication and content, supporting projects that require strong messaging and consistency across channels.

Partners

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